Amazon continues to expand its hardware offerings. Following the popularity of the Kindle Fire tablet and Fire TV media streaming box, now the company has its own smartphone called the Fire.


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The Fire comes with a set of unique features: A 3D-esque screen with something called Dynamic Perspective adjusts what’s viewable onscreen depending on the line of sight of the phone to the onlooker. The 13 megapixel main camera, according to Amazon, rivals some of the best smartphone cameras out there. And, a feature called Firefly scans just about anything from books to songs so you can buy it right from your phone.

The phone will be available for purchase exclusively on AT&T at launch July 25 starting at $199 with a 2 year contract.