By: Rich DeMuro
5/22/2013

Microsoft’s newest iteration of the the Xbox balances entertainment and gaming.

More than seven years since the Xbox 360 made the scene, Microsoft introduced Tuesday, the company’s third update to the popular gaming console, called the Xbox One.

Microsoft’s intentions were very clear: make it an essential part of any living room, whether you’re a gamer or not.

“The principles we followed were to be simple… and complete,” said Don Mattrick, President, Interactive Entertainment Business.

The new device combines online services like Netflix and Hulu with the cable TV you already have. And your voice and gestures control it all.

“[N]o more memorizing channels or hunting for remote control,” said Yusef Mehdi, senior vice president of the Interactive Entertainment Business.

Not only does the device look better under your TV, you’ll never have to switch inputs because it can go from gaming, to watching live TV, to listening music or even surfing the web all from one screen.

Xbox One is basically a high end computer you control from the couch.

The console packs in 8GBs of ram, USB 3.0, Wi-Fi, a built in Blu-ray drive, a redesigned controllers, plus even a Skype camera for group video chatting.

While Microsoft is holding back specific details, what we’ve seen so far looks very impressive.

“[It’s] the place where your games, entertainment and TV come alive,” said Mattrick.

Microsoft hasn’t mentioned a price for the device yet, but says the Xbox One will launch later this year–a safe bet it will be available before the big holiday rush.